near-y celebrates success at record-breaking Automotive Dealer Day

Verona, May 17, 2024 – The 22nd edition of the Automotive Dealer Day – House of Mobility concluded with remarkable achievements, attracting over 6,000 industry professionals from Italy and abroad. The event, held at Pavilions 11 and 12 of Veronafiere, featured more than 70 speakers, 21 content sessions, and over 100 exhibitors, including leading automotive and mobility brands.

Automotive Dealer Day – House of Mobility: A Hub of Innovation

The Automotive Dealer Day – House of Mobility has established itself as the premier independent international event for automotive industry retailers. With its focus on meeting new mobility needs and providing insights through its Research and Study Center, the event is a catalyst for future industry trends and practical solutions.

Near-y’s success at Automotive Dealer Day

Near-y’s participation at the Automotive Dealer Day was a resounding success. Our booth consistently drew attention from innovative car dealers eager to adopt Augmented Reality (AR) technology to enhance their sales processes. Attendees experienced firsthand how near-y’s solutions can create immersive, interactive digital sales channels that meet the demands of today’s digital-first customers.

Marco di Mari, CEO of near-y, explains:

“Participating in the Automotive Dealer Day has been a fantastic opportunity for near-y. The interest and engagement at our booth were incredible, reflecting the industry’s readiness to embrace AR technology. We’re excited to lead this transformation and help dealers connect with the 21st-century buyer persona.”

Special Highlights: Startup Generation Award and Keyloop co-operation

Startup Generation Award:

Near-y was honored to participate in the Startup Generation Award at the Automotive Dealer Day. Competing alongside other innovative startups such as Moveo Group, emaze, HubTec, iDocCar, Carzaam, Car Subscriptions, Rentago, and Sales Speed Srl, Near-Y presented a compelling pitch showcasing our AR technology’s potential to revolutionize sales processes. Our presentation was well-received, generating considerable interest and excitement among attendees and judges.

Keyloop booth:

Additionally, near-y showcased the power of AR sales at the Keyloop booth, demonstrating how our technology can create a real and interactive showroom connected to the Dealer Management System (DMS). This integration highlighted how AR can seamlessly enhance the car buying experience, making it more engaging and efficient.

About near-y

near-y is at the forefront of digital transformation with our pioneering Augmented Reality technology. Our mission is to revolutionize industries by providing tools that digitize sales processes and enhance the Customer Journey. Our solutions are designed to create interactive digital sales channels that deliver unparalleled customer experiences, driving engagement and sales.

About Automotive Dealer Day – House of Mobility

Automotive Dealer Day – House of Mobility is the independent international meeting, updating, and networking event for automotive industry operators. Now in its 22nd edition, it serves as a catalyst for insights from sector companies and new mobility needs, thanks to its internal Research and Study Center, which forecasts future scenarios and offers concrete solutions to meet changes.

About Quintegia

Founded in 2003, Quintegia S.p.a. is a Research and Study Center focused on innovation and networking. It supports companies and media with certified data, reports, case histories, and national and international scenarios, excelling in creating connections and specialized events. Their development strategy, “Quintuplo,” focuses on five macro areas: Retail channels, Tech & Digital, Customer, Sustainability, and People.